LIPS was a 2010 viral campaign created to counter Big Tobacco’s attempt to addict young lips. One tobacco company was asked if they target young people and it responded, “They got lips, we want them.” The campaign went on to collect over 10,000 lips and was featured on networks such as MTV and NBC. The campaign even gave “Beliebers” or Justin Bieber fans chances to see him in concert.
LIPS is no longer active but you can still grab a camera and snap pictures of tobacco-free lips and post them.
*Chad Bullock recently announced that an “all-new and improved” LIPS campaign will return this fall.